Technical SEO & Accessibility Consulting
Accessible, Search-Ready Websites.
Websites should be usable for people, understandable by search engines, and structured for modern AI systems.
Technical SEO · WCAG Alignment · Structured Content · AI Visibility
Services
Modern websites need more than design. They require clear structure, accessibility alignment, and technical clarity. I work with organizations to build and/or refine websites so they perform for human users, search engines, and AI systems alike.
Accessibility & WCAG Alignment
Websites should be usable by everyone. I review and improve structure, contrast, navigation, and semantic markup to align with WCAG standards and improve real-world usability.
- Accessibility audits
- WCAG issue remediation
- Semantic structure improvements
Technical SEO Foundations
Search performance depends on clarity. I address site architecture, crawlability, internal linking, and performance to ensure search engines properly understand your content.
- Site architecture review
- Indexation & crawl analysis
- Internal linking strategy
Human-First Content Structure
Search & Answer-driven experiences are increasingly influenced by systems that rely on clarity and structure. The goal remains the same: content should make sense to people first.
I refine content hierarchy, headings, internal linking, and structured data so your site is easy to understand, navigate, and trust — by both users and various systems that interpret it.

Who is it for?
Organizations that value clarity, usability, and long-term digital stability. Whether building from scratch or improving an existing site, the focus is on durable structure.
- Professional services firms
- Healthcare and therapy practices
- Independent consultants
- Small to mid-sized organizations
The AUDA Loop™
Awareness → Understanding → Design → Alignment
A structured framework for building and enhancing accessible digital systems and search-ready websites.
Awareness
Structured review of accessibility, technical SEO, and site architecture to establish clarity.
Understanding
Clarifying business goals, user intent, and content gaps to guide meaningful improvement.
Design
Refining structure, hierarchy, and internal systems to support usability and discoverability.
Alignment
Implementing improvements aligned with WCAG standards, search best practices, and AI-readability principles.

Technical SEO
If your website isn’t being indexed, has crawl issues, or struggles to rank despite good content, technical SEO is often the root cause. I identify and resolve issues related to site structure, internal linking, Core Web Vitals & overall page performance, and search engine accessibility so your site can actually perform.
A strong foundation is non-negotiable. Technical SEO ensures your website can be properly crawled, indexed, and understood by search engines.
I focus on site architecture, internal linking, structured data, Core Web Vitals, and resolving technical barriers that prevent visibility. Rather than chasing surface-level optimizations, I address root issues that impact long-term performance.
Integrity matters and my processes rely on proven best-practices and not chasing trendy hacks.
Common Technical SEO Issues I Fix
- Pages not being indexed or stuck in “Discovered – currently not indexed” or “Crawled – currently not indexed”
- Weak internal linking structures that prevent important pages from being discovered and prioritized
- Poor site architecture that makes it difficult for search engines to understand page relationships
- Slow load times and Core Web Vitals issues impacting both rankings and user experience
- Broken, missing, or conflicting structured data that limits search engine understanding
- Crawl inefficiencies caused by duplicate content, parameter URLs, or improper canonicalization
- Technical barriers like incorrect robots.txt rules, noindex tags, or redirect chains
What a Technical SEO Audit Covers
- Full crawl and indexation analysis to identify what search engines can and cannot access
- Evaluation of site architecture and internal linking to improve content discovery and authority flow
- Core Web Vitals and performance analysis to uncover speed and usability issues
- Structured data review to ensure accurate and complete schema implementation
- Identification of indexing issues, duplicate content, and canonicalization problems
- Technical review of robots.txt, LLMs.txt, XML sitemaps, and crawl directives
- Prioritized recommendations focused on resolving root issues—not surface-level fixes
Content Strategy & EEAT
Content should do more than fill space: it should build trust and authority.
I develop content strategies rooted in Experience, Expertise, Authoritativeness, and Trust (EEAT). This includes structuring content for depth, strengthening internal linking, and expanding key topics to build topical authority and reduce content gaps.
The goal is simple: create content that both users and search engines recognize as genuinely valuable.
Local SEO
For service-based businesses, local visibility is critical.
I optimize your presence across Google Business Profile, local landing pages, and supporting citations. My focus is on aligning your website and local signals so search engines clearly understand your service areas and offerings. This includes optimizing location pages, strengthening internal linking for service areas, and aligning your website with your Google Business Profile.
This helps connect your business with the right customers at the right time — when intent is highest.
Accessibility (WCAG-Aligned)
Accessibility isn’t just conformance: it’s clarity.
I apply WCAG best practices to improve usability for all users while strengthening the semantic structure of your site. This includes proper heading hierarchy, meaningful link text, contrast considerations, and assistive technology compatibility.
An accessible site is easier to navigate, easier to understand, and more resilient across both human and machine interpretation.
Experience & Results
15+ years of agency- and client-side experience across web development (front & back), SEO, accessibility, design, content strategy, and digital marketing — spanning commercial, government, education, healthcare, and hospitality/loyalty-marketing sectors, with programming work ranging from early e-commerce and custom social platforms to modern B2C & B2B websites.
A few recent projects I’ve worked on:
Improved Indexing & Search Visibility for a Pediatric Therapy Practice (B2C)
Identified and resolved indexing issues, refined internal linking, and restructured key content to better align with search intent. Within weeks, a key service pillar page targeting a highly competitive topic improved from positions 60+ into the top 10–20 range, with increased impressions for the target query.
Designed and structured a modern website experience using existing content, focused on usability, clarity, and search visibility. Aligned layout, content hierarchy, and internal linking with user intent.
Resolved Indexing & Visibility Issues for a Service-Based Website (B2C)
Diagnosed and fixed indexing issues, improved internal linking, and clarified content structure. This led to increased search visibility aligned with business objectives and user search intent, with key pages gaining impressions, moving into more competitive positions, and contributing to increased online and call bookings, as reported by the client.
Focused on resolving underlying technical, structural, and content issues rather than surface-level optimizations.
WCAG Remediation & Accessibility Improvements for Speech Therapy Practice (B2C)
Conducted a WCAG-focused accessibility audit and implemented AA-aligned remediation for a speech therapy website, addressing issues with contrast, heading structure, semantic markup, and navigation. Combined automated testing (WAVE) with hands-on validation using assistive technologies (NVDA) to uncover real usability gaps.
Improved overall accessibility and user experience by ensuring content was perceivable, navigable, and understandable for a wider range of users, aligning the site with modern accessibility standards and best practices.
Improved site performance through targeted optimizations, achieving consistently high PageSpeed scores (e.g., 90+) despite platform constraints. Focused on load speed, stability, and overall performance to support both user experience and search visibility.
Technical SEO Improvements for Established Keynote Speaker (B2B)
Supported ongoing SEO improvements for a nationally recognized keynote speaker with an established digital presence. Focused on improving technical site health, page performance, and overall search readiness.
Implemented on-site optimizations and performance enhancements, contributing to a significant increase in site health (e.g., improving Ahrefs Health Score from ~60 to 90+ and raising PageSpeed performance scores from ~30 to 90+).
Worked within an already authoritative ecosystem, reinforcing technical foundations to ensure the website remained fast, accessible, and aligned with modern search expectations.
Hello, I’m Jesse Turner
A digital strategist focused on technical SEO, accessibility, and building systems that make sense.
My work is rooted in structure, clarity, and context. I don’t just optimize for search engines — I design and refine websites so they’re understandable, usable, and aligned with how people and systems interpret information. That means thinking beyond surface-level tactics and focusing on the foundations that drive long-term performance.
My background spans web development (front & back), SEO, accessibility, and UX. Over time, that evolved into a focus on helping businesses build search-ready digital experiences grounded in real-world use — where human judgment, thoughtful structure, and technical precision all play a role.

