Accessible, Search-Ready Websites.

Who I Work With

Organizations that value clarity, usability, and long-term digital stability. Whether building from scratch or improving an existing site, the focus is on durable structure.

• Professional services firms
• Healthcare and therapy practices
• Independent consultants
• Small to mid-sized organizations

Technical SEO

If your website isn’t being indexed, has crawl issues, or struggles to rank despite good content, technical SEO is often the root cause. I identify and resolve issues related to site structure, internal linking, Core Web Vitals & overall page performance, and search engine accessibility so your site can actually perform.

A strong foundation is non-negotiable. Technical SEO ensures your website can be properly crawled, indexed, and understood by search engines.

I focus on site architecture, internal linking, structured data, Core Web Vitals, and resolving technical barriers that prevent visibility. Rather than chasing surface-level optimizations, I address root issues that impact long-term performance.

Integrity matters and my processes rely on proven best-practices and not chasing trendy hacks.

Common Technical SEO Issues I Fix

• Pages not being indexed or stuck in “Discovered – currently not indexed” or “Crawled – currently not indexed”
• Weak internal linking structures that prevent important pages from being discovered and prioritized
• Poor site architecture that makes it difficult for search engines to understand page relationships
• Slow load times and Core Web Vitals issues impacting both rankings and user experience
• Broken, missing, or conflicting structured data that limits search engine understanding
• Crawl inefficiencies caused by duplicate content, parameter URLs, or improper canonicalization
• Technical barriers like incorrect robots.txt rules, noindex tags, or redirect chains

What a Technical SEO Audit Covers

• Full crawl and indexation analysis to identify what search engines can and cannot access
• Evaluation of site architecture and internal linking to improve content discovery and authority flow
• Core Web Vitals and performance analysis to uncover speed and usability issues
• Structured data review to ensure accurate and complete schema implementation
• Identification of indexing issues, duplicate content, and canonicalization problems
• Technical review of robots.txt, LLMs.txt, XML sitemaps, and crawl directives
• Prioritized recommendations focused on resolving root issues—not surface-level fixes

Content Strategy & EEAT

Content should do more than fill space: it should build trust and authority.

I develop content strategies rooted in Experience, Expertise, Authoritativeness, and Trust (EEAT). This includes structuring content for depth, strengthening internal linking, and expanding key topics to build topical authority and reduce content gaps.

The goal is simple: create content that both users and search engines recognize as genuinely valuable.

Local SEO

For service-based businesses, local visibility is critical.

I optimize your presence across Google Business Profile, local landing pages, and supporting citations. My focus is on aligning your website and local signals so search engines clearly understand your service areas and offerings. This includes optimizing location pages, strengthening internal linking for service areas, and aligning your website with your Google Business Profile.

This helps connect your business with the right customers at the right time — when intent is highest.

Accessibility (WCAG-Aligned)

Accessibility isn’t just conformance: it’s clarity.

I apply WCAG best practices to improve usability for all users while strengthening the semantic structure of your site. This includes proper heading hierarchy, meaningful link text, contrast considerations, and assistive technology compatibility.

An accessible site is easier to navigate, easier to understand, and more resilient across both human and machine interpretation.